Dermaflage Consumer Cosmetic Packaging

We were tasked with developing a name and look for a new product targeted at a narrow cosmetics consumer audience. Dermaflage is a silicone topical filler used to conceal scars used in the special effects makeup industry. Dermaflage wanted to rebrand the product for the consumer market with a colorful look and a unique name. We worked with several names, including Scar, Eleven, and WorryLess during our exploration. The client finally settled on WorryLess.