Dermaflage Consumer Cosmetic Packaging

We were tasked with developing a name and look for a new product targeted at a narrow cosmetics consumer audience. Dermaflage is a silicone topical filler used to conceal scars used in the special effects makeup industry. Dermaflage wanted to rebrand the product for the consumer market with a colorful look and a unique name. We worked with several names, including Scar, Eleven, and WorryLess during our exploration. The client finally settled on WorryLess.

After the box design was finalized, I was called in to help their web team adapt the look for use on the website.

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wayne@waynehastings.net

 

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